If you’re beginning your job search for your next digital marketing role, we have some good news: LinkedIn has reported a 76% increase in marketing job postings compared to last year. But those who have already gotten started are aware that your LinkedIn profile is an essential part of your application–almost as important as your resume.
Why? Because in today’s fast-moving job market, your LinkedIn profile is probably the first thing recruiters will see after you apply for a job, and a one-stop shop where they can see what you bring to the table.
In this article, we’ll not only cover some of the most important aspects of building your digital marketing portfolio, but also highlight some of the industry’s leading digital marketers, and how they’re using LinkedIn to promote their own work.
Creating a Digital Marketing LinkedIn Profile
Let’s go section by section to define exactly what you should include on your LinkedIn profile.
Headline and summary
As a digital marketer, you know that keywords are important–and your LinkedIn profile is no exception. Beginning with your headline and summary, you want to include the relevant keywords for your role, such as SEO, content marketing, PPC, or anything else that recruiters might search for.
Experience and projects
Potential employers want to know exactly what you’ve done in past roles and this is your time to shine: in the experience and projects section, it’s time to brag about what you’ve accomplished, using data points to quantify your successes.
If you’re new to the field of digital marketing, it’s still important to show that you were effective in previous industries. Do what you can to connect what you’ve accomplished back to the skills required for digital marketing roles.
Education and certifications
As the digital marketing field is fast-moving and filled with new things to learn, your LinkedIn profile should reflect your ability to stay up-to-date with the latest trends or tools in digital marketing. Even if your formal education doesn’t include specific marketing courses, include it anyway: today, varied industry experience and skills are highly valued in marketing roles.
Skills and endorsements
Here, list both soft and hard skills, in addition to any certifications you’ve earned. If you have past co-workers or supervisors who are willing to leave you a recommendation, these also go a long way in proving to potential employers that you’re a quality candidate.
Inspiration for Digital Marketing Professionals
We know that there’s nothing like seeing real life examples to help you gain inspiration for perfecting your own LinkedIn profile, so we’ve collected some examples of LinkedIn giants to help spark your creativity.
Rachel Rodger’s about section is a fantastic example of an attention-grabbing and informative summary of her career and accomplishments.
Rachel Rodgers is an intellectual property attorney, business coach, and published author. Rodgers started her career working for state and federal judges, nonprofits, and even Hillary Clinton.
Today she’s the owner of a multi-million dollar business, mother of four, and visionary featured in publications like The New York Times, Women’s Health, Forbes, Entrepreneur, Fast Company, and on hit programs like Good Morning America, E! News and The Drew Barrymore Show. She is the founder of Hello Seven, a company dedicated to helping historically excluded people make more money.
Her nationally bestselling book, We Should All Be Millionaires: A Woman’s Guide To Earning More, Building Wealth, And Gaining Economic Power, is a powerful guide to creating abundance in your life. Rodgers shares how she went from growing up low-income to glowing up as a self-made millionaire, and how you can do it too.
Jason Keath, on the other hand, chose to take advantage of LinkedIn’s Featured option to highlight some of his work:
Aleyda Solís’ header can serve as a great way to include keywords naturally, while portraying a high level of expertise:
Our own Ironhack Global Marketing team also has a few great examples to check out. Here, Content Manager Juliette Carreiro’s header clearly communicates her strengths and what she brings to the table:
Organic Marketing Lead Ellie Merryweather has an engaging and fun about section that makes you want to connect with her:
Talk to me about content marketing! I love content, and I love to talk.
Making cool things, with cool people, for even cooler people. Currently leading Content Marketing at Ironhack in Madrid.
Passionate about EdTech, the tech industry, creative marketing, good copywriting, and DE&I in business. Obsessed with collaboration, and forever chasing KPIs.
Amanda Pereira, Email Marketing Manager, has an incredible section about her work experience, where she not only talks about what she’s accomplished, but the data points that back her up:
At Ironhack, we understand that creating a standout LinkedIn profile is just one piece of the puzzle when building your career in digital marketing. That’s why we’re committed to equipping you with the skills, knowledge, and confidence to succeed in this fast-paced industry.
Through our comprehensive Digital Marketing Bootcamp, you’ll gain hands-on experience with the latest tools and techniques, learn from industry experts, and connect with a global network of professionals. Take the first step toward becoming a digital marketing leader—start your journey with Ironhack today.
About the Author: Juliette Carreiro is a skilled content creator with over five years of experience in SEO, content ideation, and digital marketing strategy. She has spent more than two years at Ironhack, where she developed in-depth articles on topics ranging from career growth in tech to the future impact of AI. With expertise across tech, hospitality, and education industries, Juliette has helped brands like Ironhack engage their audiences with impactful storytelling and data-driven insights.
