Wondering how to land the ideal job in digital marketing? It all starts with crafting the perfect resume. Employers make their first impression based on this single document, making it essential to highlight your skills, experience, education, achievements, awards, and certifications.
A well-structured resume can make you stand out from the crowd, showcasing your expertise to position you as a top candidate for your dream role. Now, let's dive into how to create a resume that captures attention and opens doors!
Contact Information
Employers need your contact information to schedule interviews and connect with you through specific platforms.
Name: Use a professional font and bold styling.
Phone number and email: Make sure these are up-to-date and professional.
LinkedIn Profile: Place your profile link, customized with your name.
Portfolio: Link to your portfolio or personal website to showcase campaigns, creative content or any type of work that was done to showcase your skills and experience.
Professional Summary
To give an overview of who you are, what you are looking for, and what you bring to the table, a professional summary must be included in your resume. Write a concise, impactful summary that is around 2-3 sentences that highlights your expertise and career achievements.
An example of this could be: “Data-driven digital marketer with 5+ years of experience in developing and delivering strategies. Proven expertise in SEO, PPC, and social media advertising, with a strong record of increasing ROI by 30% across multiple campaigns.”
Key Skills
Showcasing what skills you have is key to a perfect resume, especially within the field of digital marketing. Focus on digital marketing-specific skills and tools relevant to the job using bullet points for clarity:
Core skills: SEO, PPC, Social Media Strategy, Content Creation, Analytics, and Email Marketing.
Tools: SEMrush, Hootsuite, HubSpot, Google Ads, Facebook Ads Manager, and Google Analytics.
Other skills: A/B Testing, CRO, CRM Platforms, Data Visualization, and UX Optimization.
Professional Experience
This is the important part. List your work experience in reverse chronological order, focusing on achievements over responsibilities to show what you are capable of. An example could look like this:
Job Title - Company Name
Month/Year
Managed social media accounts with a following of 150,000+, increasing engagement rates by 35%.
Developed and executed content strategies that boosted organic search traffic by 50% within six months.
Led a PPC campaign, driving a 40% increase in conversions and reducing CPC by 25%.
Education
Including your highest degree and relevant certifications is essential, as education demonstrates hands-on experience and learning.
Bachelor’s Degree in Marketing, (University Name), (Year)
Certifications: Facebook Blueprint, Google Ads Certification.
Additional Sections
To showcase more on your capabilities, one could add an additional section that is primarily optional, where you can include:
Languages: Indicating proficiency (e.g., Spanish - Fluent, French - Intermediate, English- Beginner)
Volunteer Work: Highlight marketing projects or related roles/responsibilities that you have experience in, voluntarily.
Interests: Showcase your interests like blogging or podcasting, or anything that is relevant to marketing.
Wrap Up
The general tips for a successful resume are to firstly, customize your resume for each role by emphasizing the skills and experience listed in the job description. Optimize and use keywords from the job posting, like, for example, ATS (Applicant Tracking Systems) to show key understanding of the company’s language. Focus on the results by using metrics and actionable verbs to highlight your impact and what you bring to the table, which is the most important part of the resume.
Are you ready to land your dream job in digital marketing? Start by crafting the perfect resume that showcases your skills, achievements, and expertise. Do not wait, your future starts with Ironhack’s Data Driven Marketing Bootcamp.
