You asked, we listened. Digital marketing is a much beloved career path, and much like typical tech roles it can see you working in pretty much any industry. Like tech, marketing is in-demand in every industry, and we know there are plenty of you in our community who are just dying to break into it.
That's why we're bringing you an all-new Digital Marketing Bootcamp!
In just 9 weeks you can learn the skills you need to launch a career in digital marketing. Our comprehensive bootcamp will give you an entry-level education in a broad range of topics, covering everything from high-level strategy planning to hands-on content creation.
With the help of your expert instructor and our friendly careers team, you'll graduate with a solid foundation in multiple marketing skills, ready to jump into a new career path. Where it leads? That's for you to decide!
Image: Herd Digital
Why Learn Digital Marketing?
Digital marketing is a well loved career path by creatives and scientists alike, because there's room for all kinds of professionals under the marketing umbrella. If you're more of an artist, you can get into the copywriting and content creation side. If you're more maths minded, you can focus on building a speciality in data analytics and tracking. If you like a bit of both, well...take your pick of jobs!
Being fun is all well and good, but what about demand? Digital marketing is consistently found at the top of many 'best jobs' lists, including LinkedIn's ranking of most in-demand jobs. Globally the digital marketing industry is set to grow to $1.3 trillion in 2033. That's an annual growth rate of 13.6% from 2023.
In short, digital marketing isn't going anywhere and digital marketing skills can take you anywhere!
The digital marketing career path
No background in marketing? No fear! All roads lead to marketing, and this varied career path is full of people from all kinds of backgrounds.
There are so many different types of marketers, and your journey could take you down many paths. Here's just a few of them:
Growth Marketing: building relationships and establishing the brand within a specific market or region.
Product Marketing: finding product-market fit, bridging the gap between the marketing team and the product team
SEO: managing Search Engine Optimization, both technical and creative
Copywriting: writing everything from emails to website copy, often a cross functional role
Events Marketing: running everything from free webinars to big conferences
Content Marketing: creating free resources like podcasts, quizzes, or blogs
Organic Marketing: marketing efforts that are ‘free’, like publishing a blog post or running a webinar
Paid Marketing: creating ad campaigns, both display and social media
Read more in: What It's Really Like to Work in Digital Marketing, by Ironhack's Organic Marketing Lead.
No matter what skills you already have, and what you take to during our bootcamp, there's a place for you in marketing.
What's in the Bootcamp?
The Ironhack Digital Marketing Bootcamp is an immersive experience, designed to take you from a beginner to an entry-level marketer in just a few weeks. Here are the basics:
Duration: 9 weeks
Location: Remote
Format: Live online classes, hands-on collaborative learning, and asynchronous individual learning
Price: Starts at €6,775 depending on your location. Check out the bootcamp for more information. Financing options available.
Made for beginners
You might be wondering how we can take a group of people from all different backgrounds and experience levels, and make sure they're all set up for success. The answer is...prework!
You'll have access to online prework before the bootcamp starts, which will give you fundamental training in core digital marketing concepts:
Understand the basics of digital marketing and why it matters today.
Learn the differences between traditional and digital marketing.
Explore the digital ecosystem, including owned, paid, and earned media.
Set SMART marketing goals that align with your business objectives.
Discover key digital channels like SEO, PPC, social media, and email marketing.
Get to know important KPIs to measure marketing success.
Practice setting and analyzing KPIs for different marketing scenarios.
Throughout the bootcamp you'll be supported by your instructor to ensure that you're keeping up with everything and feeling comfortable with the material. The beauty of an Ironhack bootcamp is that you have plenty of face-to-face time with your instructor, to get your questions asked and answered in real time.
The marketing skills companies are looking for
In 9 weeks, you'll learn everything you need to land your first role as a Digital Marketer, Content Manager, Growth Marketer, and many more entry-level roles. The curriculum covers:
Inbound and content marketing
Understanding customer journeys
SEO
Social media
KPIs and tracking
Outbound marketing
Paid ads and budgeting
Advanced measurement and analytics
Automation and personalisation with AI
Check out the bootcamp for the complete curriculum.
Career Services
Our approach focuses on not just landing you a job, but finding a job that's aligned with your long-term goals. With our Career Services, you’ll gain a better understanding of the tech job market, get resume, portfolio, and pitch support, and personalized guidance with your Career Coach.
Financing Options
We’re proud to offer a variety of financing options to help you fund your education, including payment plans, loans, and bursaries. Money should never be a blocker to education. If you’ve got the will and the drive, we can help you find the means.
On average, 70% of our students use financing options to help pay for their bootcamp, so you’re in good company! Speak to your Admissions Advisor to see which is best for you, depending on your eligibility and location.
Steps to Enroll in Ironhack’s Digital Marketing Bootcamp
Application: Fill out the online application form.
Assessment: Complete an initial skills assessment.
Interview: Participate in an interview with an admissions advisor.
Enrolment: Secure your spot by paying the tuition fee and preparing for the start date.
Get started right here!
Further Resources
📰 Top 7 Benefits of Working in Digital Marketing
📰 All Roads Lead to Marketing: How Different Backgrounds Build Great Careers
📰 5 Tips for Building a Successful Digital Marketing Career
