Artificial intelligence is going to replace all digital marketers, right? Well, that’s certainly something that’s been buzzing around, but we’re here to tell you not to worry. While the power of AI can’t be denied and it does have the potential to shake up the digital marketing landscape, it won’t be something that takes away your job–in fact, it could be transformative in a way that makes you a better and more effective professional.
How? That’s what we’re here to discuss.
The Potential of AI in Digital Marketing
It’s safe to say that the introduction of AI into the digital marketing sphere is a complete game changer. Why? Let’s discuss:
Personalization has never been easier: customers want to feel special, but it can be difficult to create personalized content for a wide range of tastes, wants, and needs. With AI, however, personalization becomes an easy and integral part of every marketing campaign.
SEO strategy is enhanced by AI: SEO best practices are constantly changing, but with the help of AI, you can receive helpful tips and improvement strategies that can keep your content at the top of search results.
Chatbots help improve the brand experience: with the ability to make personalized suggestions, answer questions, and contribute to more interaction with the brand, chatbots can free up human time for more pressing tasks without compromising customer service.
That’s not all, however. On a more day-to-day and personal level, digital marketers can benefit from the following.
Help in content creation
For smaller teams or even those looking to produce a wide range of content, AI’s content creation capabilities could be absolutely transformative–when used correctly. Although it may be tempting to churn out as much AI-generated content as possible, it needs to be carefully monitored to ensure that it isn’t being flagged as AI content and therefore ranking lower than human-generated content.
When discussing AI for content creation, many people assume AI tools create content completely from scratch when, in reality, it can also be used for idea generation, editing, proofreading, and tone of voice suggestions.
Data analysis assistance
A significant part of marketing is evaluating your campaigns, seeing what’s working, and making adjustments based on the results. And although you might be tempted to handle all the data analysis yourself, depending on the size of your company, it could be much better to let AI highlight important data points and suggest the best next steps.
AI also has the potential to draw important insights from areas where it was previously more challenging to collect or effectively analyze unstructured data points, such as social media comments or reviews.
Targeting specific audiences
Making specific recommendations for niche groups of people and segmenting these campaigns is incredibly time-consuming for marketers, but AI can automatically do this, allowing companies to target groups based on their demographics, behaviors, and purchasing habits. Although this is possible for humans to do, it takes a lot of time and effort for what could be a very small ROI. With AI, however, it’s definitely possible–and time-effective.
AI Tools for Digital Marketers
As you already know, there is a wide range of roles within the digital marketing industry and to better help you understand exactly how you can make the most of them within your specific role, we’ve broken down some of the best AI tools for digital marketers.
AI for content creators
Looking for an efficient and clean way to manage your content calendars and ensure everything is consistent? CoSchedule is a great way to plan your schedules, while guaranteeing that your content is optimized and relevant. And if you’re interested in a quick way to proofread your blogs, social posts, and white papers, consider Grammarly or ChatGPT–and take advantage of their explanations of why something is wrong to improve your writing.
AI for SEO analysts
To know the best keywords for your audience, brand, and medium, tools like SEMrush and Ahrefs are your best bet–they can help you not only research relevant keywords, but also find the ones that are most relevant to your specific target audience. And once you’re ready to track the results of your efforts, Google Analytics will be your best friend.
AI for paid advertisers
The more targeted your campaign, the better the results–and with AI tools for paid ads, such as Google Ads, can help you find the best bidding strategies, track progress, and observe what the competition is doing. To ensure that your paid ads are as effective as possible, you can use generative AI tools like Jasper to optimize copy.
AI for social media managers
Track what the competition is doing with HubSpot and let Sprout Social help you understand how the audience is feeling about your brand and what they’re looking for. In addition to the generative AI tools we mentioned before, ad optimization tools like AdEspresso automatically analyze data to ensure your ads are reaching the right audience.
AI for email marketers
Avoiding spam filters and making sure your audience actually opens your emails is a key part of any email marketing strategy and with tools like ClickUp, you can analyze your email content before sending to evaluate how effective it will be. And to figure out the best time to send emails and maximize engagement, SendGrid, among other tools, is a fantastic option.
Embracing AI in digital marketing isn’t just about keeping up; it’s about standing out in a competitive field. With the right tools and strategies, AI can help you become a more effective, data-driven, and creative digital marketer.
Ready to take your career to the next level? Consider Ironhack’s Digital Marketing Bootcamp, where you can gain the skills you need to leverage AI and stay ahead in the world of digital marketing. Dive into the future with Ironhack and make AI your competitive edge!
About the Author: Juliette Carreiro is a skilled content creator with over five years of experience in SEO, content ideation, and digital marketing strategy. She has spent more than two years at Ironhack, where she developed in-depth articles on topics ranging from career growth in tech to the future impact of AI. With expertise across tech, hospitality, and education industries, Juliette has helped brands like Ironhack engage their audiences with impactful storytelling and data-driven insights.
