When artificial intelligence comes up in practically any conversation, one of the most common things to hear is a quip about how AI is capable of pretty much anything–even doing your job. More specifically, writers have to deal with the constant threat of AI-generated content dominating their field and for non-writers, we get it.
The world has been presented with a seemingly infallible way to create tons of informative, well-written, and immediate content with the press of a button. And as AI develops further and can do even more, we’re faced with a burning question: what does the future of creative writing and content generation look like?
While we can’t predict the future perfectly, we can use our expertise as content creators and experience with AI to dive deeper into exactly what AI means for the future of content generation.
Ready? Let’s dive in.
Artificial Intelligence and Content Generation
Before we pop your bubble with the realities of using AI for human-free content generation, let’s humor the idea of a world where AI tools are solely used for content creation. Dependence on AI for writing can be beneficial because of the following:
AI can save time: we all know that writing is a time consuming process, but there are also lots of steps beyond the typical phase of actually putting words onto the paper. With the help of AI to perfect the content generation process in the brainstorming, user research, editing, and optimizing stages, time can be saved on all fronts.
AI allows for deep levels of personalization: if you’re trying to reach various target audiences, expecting one writer to come up with individual campaigns on their own, or even a team spreading themselves thin isn’t exactly a realistic expectation. AI’s speed, however, in addition to its ability to personalize and segment content, can help companies reach diverse audiences easily.
AI can make helpful suggestions for improvements: with its ability to flag grammatical errors, make speech smoother, and suggest improvements based on competitor data, AI tools have the potential to enhance the content a company is producing and make it more valuable and useful.
One of the biggest advantages of using AI for content creation, however, relates to search engines and content ranking. With the help of AI tools, your content strategy can be completely revamped:
AI tools can help identify the best keywords for you to include in your post based on your current rankings, target audiences, and overall goals; it can also suggest ways to organically include these keywords in your content.
For those just starting out with blog writing or general copywriting, AI tools can make suggestions regarding the best ways to format your content when it comes to headers, subtitles, external and internal links, and images.
It can also write SEO-optimized meta descriptions and subtitles for your content that makes it more likely to rank high on search engines.
AI tools can quickly translate content into multiple languages, adjusting for tone, word preferences, or any other considerations you place on the table.
Lastly, AI tools can analyze tons of data to make the best recommendations for your next piece of content, taking into account your company’s goals, industry trends, the competition and more.
Concerns with AI-generated Content
Although everything we outlined above seems incredible (and it is!), there are also some legitimate and serious concerns to take into account when making the decision to use AI tools in your content generation process.
AI ethics
We’ve shared our thoughts on the ethics of AI tools before and this concern still stands: AI tools are only as unbiased as the data they’re trained on and relying blindly on AI to create content that could potentially reach large audiences is a risk. Imagine this: you’re writing an article about current events and want to take a neutral stance, but the AI tool you’ve been using was trained primarily on a news source that tends to lean a certain way. Your content will reflect this bias–even if that’s not what you intended.
Human creativity
Any writer will tell you that while AI can create informative and effective pieces of content, most of the content lacks that human touch and that special, relatable grasp of the message that truly resonates with audiences. Therefore, relying too heavily on AI for content creation could lead to a website full of content that’s ultimately not that effective.
Replacing human jobs
The main concern with AI is one that is a very real threat: AI replacing human jobs. And while we don’t think AI will replace every single job out there, knowing how to balance AI with the human touch to ensure job security should be a priority of all teams.
As AI continues to evolve, it’s clear that content creation will involve a blend of human creativity and machine efficiency. Writers and content strategists who adapt to this transformation can leverage AI as a powerful tool, balancing its advantages with the irreplaceable touch of human insight.
If you're interested in navigating this rapidly evolving field, consider enhancing your skills with Ironhack’s tech-driven courses. With a focus on practical, future-oriented skills, Ironhack offers programs designed to prepare you for the world of AI, digital marketing, and more, helping you thrive in an increasingly tech-centric career landscape.
About the Author: Juliette Carreiro is a skilled content creator with over five years of experience in SEO, content ideation, and digital marketing strategy. She has spent more than two years at Ironhack, where she developed in-depth articles on topics ranging from career growth in tech to the future impact of AI. With expertise across tech, hospitality, and education industries, Juliette has helped brands like Ironhack engage their audiences with impactful storytelling and data-driven insights.
