In today's digital landscape, having the necessary tools makes all the difference for marketers to excel in their work. From analytics platforms that provide insights into customer behavior to automation tools that streamline workflows, the marketing world is full of important resources and tools that boost efficiency and drive results.
In this article, I asked our in-house team what tools they are obsessed with and whether you are just starting out or a seasoned marketer, these tools are game changers for any marketing strategy.
Asking the Team: What tool/resource do you consistently use?
Ellie Merryweather, Organic Marketing Lead
I love video content, and I need a LOT of it, but I’m not an expert editor by any means. CapCut makes my life so much easier. I can whip together a quick last minute ad or experiment with different social media trends in just a few minutes. This is really valuable when you’re short on time and resources. The more autonomous you are as a marketer the easier your life will be. (This answer isn’t sponsored by CapCut…but CapCut if you’re reading this, let’s talk!)
Alvaro Macias, Email Marketing Lead
CRMs are the source of truth on your clients and their behavior. They are software tools that help businesses organize and analyze customer information data to improve and enhance customer relationships.
Amanda Pereira, Email Marketing Manager
The ones I use the most are Excel and sometimes Figma. I'm absolutely obsessed with Excel, I think it's an awesome tool for data analysis and I also use it a lot for building my project roadmap (also, it’s super user friendly).
Ricardo Montoya, Paid Marketing Manager
As the person responsible for Paid Social within the Paid Marketing team, one of the tools we consistently rely on is Meta Ads Manager. It’s the backbone for any paid campaign on Facebook or Instagram, allowing us to not only manage ads, but also dive deep into data analysis, track performance metrics, and optimize in real-time.
However, what sets a successful marketer apart isn’t just knowing how to use these tools, but understanding how to leverage them strategically. For instance, beyond just monitoring impressions or clicks, I use advanced features such as audience segmentation, custom retargeting, and conversion tracking to ensure that every campaign is hyper-targeted and delivers meaningful results aligned with business objectives.
Additionally, we heavily rely on Meta Base, a custom dashboard that gives us real-time insights into user behavior, helping us refine strategies based on actual data. But my toolbox doesn't stop there:
We’ve developed an increasing reliance on automation platforms, AI-driven tools for predictive analytics, and design software that allows us to quickly adapt creatives to different audience segments.
These tools not only help us manage large-scale campaigns efficiently but also ensure that we remain agile, adjusting in real time based on campaign performance, market conditions, and user behavior.
Mastering the right combination of tools and knowing when to apply them is critical to staying ahead in today’s fast-paced marketing environment.
Adrian Romero, Digital Data Analyst
For Data Analysis, there a combination of tools that I use on the daily basis:
Web Analytics (Google Tag Manager, Google Analytics)
Visualization tools (PowerBI, Metabase, LookerStudio)
Databases (Snowflake, Google BigQuery)
Programming languages (Python, SQL)
Princess Cornelio, Product Marketing Manager
Honestly, these days, ChatGPT has been a game-changer for me—it saves me so much time (and money!). Whether it's helping me edit or translating content into different languages, it's become a real go-to tool.
Ferran Farled, Events Marketing Manager
In my case, I use project and time management tools to track all the projects and calculate times, deadlines. I also use analytical tools that help in decision making and, finally, all the new AI tools that help us to get the most out of our work.
What Now?
With a deeper understanding of the essential tools marketers most frequently use, it's now your turn to experiment and determine which tools and platforms best align with your goals.
Whether you are looking to improve analytics, streamline workflows or enhance customer engagement, the right tools can be an absolute game changer in delivering your vision and hard work.
Explore new possibilities and continue to be adaptable as technology continues to evolve. Through leveraging any tool effectively, you will be prepared to drive innovation, enhance productivity, and produce meaningful digital marketing results. !
