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Whether you're looking to land a job in a booming field, sharpen your skills, or grow your business online, digital marketing has you covered!
- Learn-by-doing with a comprehensive curriculum that gets you job-ready.
- Industry and market-focused career support up to one year after graduation.
- Industry insights and live Q&A with your experienced instructor.
- 24/7 support with a dedicated expert instructor, your peers, and an AI chatbot.
- Find your network, and maybe your next opportunity, with our community.
Course contents
Get ready for a career where you can be creative, strategic, and make a real impact online! You’ll tackle hands-on projects like planning marketing campaigns for product launches and building online businesses from scratch. Gain the in-demand skills needed to become a Digital Marketer, a Growth Marketer, an Online Marketing Manager, or even take your own business to new heights!
PROGRESS 16%
No digital experience? No problem!
Get bootcamp-ready and hit the ground running with 40 hours of essential training! Whether you're new to marketing or have some experience and want to level up, our prework ensures every Ironhacker is set up for success.
✅ Understand the basics of digital marketing and why it matters today.
✅ Learn the differences between traditional and digital marketing.
✅ Explore the digital ecosystem, including owned, paid, and earned media.
✅ Set SMART marketing goals that align with your business objectives.
✅ Discover key digital channels like SEO, PPC, social media, and email marketing.
✅ Get to know important KPIs to measure marketing success in diverse scenarios.
✅ Familiarize yourself with Generative AI and ChatGPT and the basics of prompt engineering.
PROGRESS 33%
Strategy and Marketing Planning
Learn to create digital marketing strategies that align with business goals!
✅ Learn the basics of how customers find and choose your business.
✅ Define your buyer personas and target key audiences.
✅ Conduct thorough competiton analysis with tools like SimilarWeb and SEMRUSH.
✅ Get hands-on with market research and planning to launch campaigns with confidence.
PROGRESS 50%
Inbound and Content Marketing
Learn how to create content that guides customers through every step of their journey and boost your success rates with tips for optimizing conversions.
✅ Learn how to attract, convert, close, and delight customers with the basics of inbound marketing.
✅ Create content that speaks to your audience at every stage of their journey. - Boost your website's visibility with SEO techniques.
✅ Use social media and influencers to spread the word about your brand and connect with customers.
✅ Craft personalized emails to nurture prospects into loyal customers.
✅ Design successful landing pages to maximize conversions.
PROGRESS 66%
Outbound Marketing & Tracking
Discover the basics of paid ads and learn how to create strategies that attract leads or boost online sales.
✅ Learn how to allocate resources across all funnel stages.
✅ Master paid search ads with simple keyword and ad copy tips.
✅ Build a successful affiliate program to expand your reach.
✅ Use Facebook and Instagram ads to reach your ideal audience.
✅ Boost your brand with display ads and retargeting techniques.
✅ Drive high-quality leads with Google's tools like Performance Max.
✅ Make standout video ads for YouTube.
✅ Track and measure your success across all channels.
✅ Put it all together by creating and managing ad campaigns on various paid channels.
PROGRESS 83%
Advanced Measurement & Analytics
Harness the power of data to create personalized digital marketing strategies that get real results.
✅ Understand the impact of privacy regulations on digital marketing.
✅Learn how to use tools like Google Analytics and Google Tag Manager to gather and analyze data.
✅ Discover how to create a dashboard and the basics of data visualization to make better marketing choices.
✅ Practice setting up tracking, building dashboards, and optimizing campaigns to hit your goals.
✅ Explore Campaign Manager and what it can do for ad serving and measurement.
✅ Understand the impact of attribution on marketing strategies.
PROGRESS 100%
Automation and Personalization with AI
Gain practical experience creating scalable marketing processes that attract customers, boost customer engagement, and improve results.
✅ Understand the ethical side of AI, including data privacy and security, for responsible usage.
✅ Explore the benefits and challenges associated with marketing automation.
✅ Build and test streamlined workflows with Make.
✅ Dive into content personalization with AI to create tailored content.
✅ Connect AI tools with a CRM and other marketing platforms.
Eat, sleep, and breathe Ironhack!
Graduate in 9 weeks
Live classes Monday-Friday, 9am-6pm
Daily real-time support from peers and Ironhack staff
Graduate sooner to start your new career faster
More flexibility! Balance your bootcamp with work, childcare, or other commitments.
Graduate in 24 weeks
Live classes twice a week after work hours and Saturdays
Learn while you earn
Make more time for everything you're learning to sink in
- Interview prep, technical exercises, 1:1 support with your Career Advisor
- On-demand industry tips and live talks from industry experts
- Networking events to help you make useful connections, or even find your next big break
- Resume, portfolio, and LinkedIn reviews tailored to your chosen career path and market
We're committed to quality
Get an education you can trust. We're constantly updating our curriculum to ensure you're only learning what real tech professionals are doing. With a 4.8/5 rating from over 2300+ alumni on SwitchUp and Course Report, you can be confident in your decision to become an Ironhacker.
Michael
Software Engineer
Dustin
Instructor
Monika
Frontend Developer
Irene
Apprentice Software Engineer
With a rich background in both digital marketing and teaching, Patricia DÃez brings more than 10 years of experience to the table. Her agency work has armed her with valuable industry insights, which she now uses to craft effective marketing strategies. Her teaching background also helps her design a curriculum that's both engaging and practical!
Account Director @Making Science
Our application process is non-commital so you can drop out at any time if you decide it's not for you.
Once you've submitted your application, you'll be invited to a personal interview. This is our opportunity to get to know you, and your opportunity to ask your most burning questions. We'll make sure that you're embarking on the right bootcamp journey and give you all of the information you need.
You'll be assigned a very simple technical test, designed to measure your aptitude. Ironhack's bootcamps are beginner-friendly, and so is the test, so don't stress. No hard skills required here. (That's what your bootcamp is for!)
Now it's time to sign the Student Agreement, which makes you an offical Ironhacker! At this point you'll also pay the deposit. (The rest of your tuition fee payment will depend on your chosen financing option.)
As an official Ironhack bootcamp student, you'll have access to online prework that helps us level the playing field and ensure that everyone is bootcamp-ready!
