Digital Marketing Bootcamp

Get bootcamp-ready and hit the ground running with 40 hours of essential training! Whether you're new to marketing or have some experience and want to level up, our prework ensures every Ironhacker is set up for success.

✅ Understand the basics of digital marketing and why it matters today.
✅ Learn the differences between traditional and digital marketing.
✅ Explore the digital ecosystem, including owned, paid, and earned media.
✅ Set SMART marketing goals that align with your business objectives.
✅ Discover key digital channels like SEO, PPC, social media, and email marketing.
✅ Get to know important KPIs to measure marketing success in diverse scenarios.
✅ Familiarize yourself with Generative AI and ChatGPT and the basics of prompt engineering.

Learn to create digital marketing strategies that align with business goals!

✅ Learn the basics of how customers find and choose your business.
✅ Define your buyer personas and target key audiences.
✅ Conduct thorough competiton analysis with tools like SimilarWeb and SEMRUSH.
✅ Get hands-on with market research and planning to launch campaigns with confidence.

Learn how to create content that guides customers through every step of their journey and boost your success rates with tips for optimizing conversions.

✅ Learn how to attract, convert, close, and delight customers with the basics of inbound marketing.

✅ Create content that speaks to your audience at every stage of their journey. - Boost your website's visibility with SEO techniques.

✅ Use social media and influencers to spread the word about your brand and connect with customers.

✅ Craft personalized emails to nurture prospects into loyal customers.

✅ Design successful landing pages to maximize conversions.

Discover the basics of paid ads and learn how to create strategies that attract leads or boost online sales.

✅ Learn how to allocate resources across all funnel stages.
✅ Master paid search ads with simple keyword and ad copy tips.

✅ Build a successful affiliate program to expand your reach.
✅ Use Facebook and Instagram ads to reach your ideal audience.
✅ Boost your brand with display ads and retargeting techniques.
✅ Drive high-quality leads with Google's tools like Performance Max.
✅ Make standout video ads for YouTube.
✅ Track and measure your success across all channels.
✅ Put it all together by creating and managing ad campaigns on various paid channels.

Harness the power of data to create personalized digital marketing strategies that get real results.

✅ Understand the impact of privacy regulations on digital marketing.

✅Learn how to use tools like Google Analytics and Google Tag Manager to gather and analyze data.
✅ Discover how to create a dashboard and the basics of data visualization to make better marketing choices.
✅ Practice setting up tracking, building dashboards, and optimizing campaigns to hit your goals.
✅ Explore Campaign Manager and what it can do for ad serving and measurement.

✅ Understand the impact of attribution on marketing strategies.

Gain practical experience creating scalable marketing processes that attract customers, boost customer engagement, and improve results.

✅ Understand the ethical side of AI, including data privacy and security, for responsible usage.
✅ Explore the benefits and challenges associated with marketing automation.
✅ Build and test streamlined workflows with Make.
✅ Dive into content personalization with AI to create tailored content.
✅ Connect AI tools with a CRM and other marketing platforms.